Tuesday, September 13, 2011

Tiny Art Director



One of the biggest challenges about designing books is working with people who may or may not know art and design, because clients often use personal preferences in lieu of actual critique. 

Art and design criticism is taught to us at school, under the watchful eyes of our professors. They guide students into developing the vocabulary used specifically for visual problem-solving, which can be a painful exercise at work. I call them I Love Lamp "non-versations" ala Steve Carrey's character from Anchorman; a man so clueless and in-over-his-head, he randomly picks out objects as good examples of a concept.

Don't get me wrong; we love the work we do. Design is a collaborative experience that should stay positive, as much as possible, all the way through the process. So, to maintain our composure in meetings and to help keep our perspective in focus, we use humor, as you the reader may have gathered by now.

Injected into this climate of crushing deadlines and non-artistic scrutiny, we take our laughs where we find them. Naturally, when I happened upon The Tiny Art Director site, it fit the dynamic perfectly. The author is a talented commercial artist who takes picture requests from his adorable toddler, and his experiments with her typically fail. The exchanges they produce is laughably close to the rejections most professional, working artists experience daily.

Have a good chuckle, at work or wherever you are working in the world today, and know dear artistes, that you are far from alone!