Instead of the random junk once sent to the masses, we get highly researched and developed niche marketing. Our online search patterns define the type of potential buying product we receive in our email inboxes. And that is a great change. I have long espoused the benefits of using a specific buying demographic as the premier marketing model, because it is much more effective than casting a wide net into the world, hoping to garner a few sales.
Enter into this climate, the nifty amazon.com cookie bot, which takes browsing and creates a teaser email along the lines of "...if you like this, (and I see from your history here that you do), then check this out, too". It mirrors the behavior you use while on the site, like the band of product that scrolls underneath the item you are currently viewing. The email sent to you after your shopping experience is directly linked to your interests, based on nothing else but you. It's smart, and it works.
My inbox delivered a blast from my surfing past this week in the form of a book about a doggie I had forgotten, and was delighted to rediscover, Mr. Winkle. I now know that my love for all things Boo (http://www.facebook.com/Boo) was germinated by a serious dose of the Winkle. He's more on the quirky "What the heck is that?!" side of mini Poms, but still way appealing on a grand scale. And, dear readers, here's the kick. He's quite illuminating, as well. Happy Friday, people!
http://www.amazon.com/Cute-Quaint-Hungry-Romantic-Consumerism/dp/B001DIYWIO
