Monday, July 20, 2015
Dark and Light
You might not know it, but advertisers fucking hate you. So do their useless product generators, and their insane marketing people. They hate you, too. I mean, really hate you. Your hair is bad, your skin is bad, your weight is bad....everything about you is bad, Bad, BAD!, in ever increasingly hysteric tones. I am (of course) the greatest evil in their Bizarro* world, because I am immune to programming, which sucks for them (or you, if you read this and recognize yourself in it).
Gen X'ers, like hep cats, jazz aficionados, flappers, and every other original generation before them, are particularly offensive to the "sell-at-all" costs crowd, because we are not a marketing trend. How do you reach a demo with no pigeon-holed stereotype? You can't, thus the hatred hardily mixed with fear and loathing (thanks, Hunter S. Thompson). No one can get inside your head if you know who you are, the essence that is YOU, because you can't be commoditized.
The chains that bind us to oppression are often of our own choosing. My father used to tell me that the greatest prisons are the ones people create in their own minds, and that is true. How can you be a wage slave unless you sign on the dotted line to the contract that binds you to someone else, most likely a stranger without your best interest at heart? When you do react against it, there's a steady stream of vindictive slurs tailor-made just for you, like "Darkie" or "Pasty".
Don't believe me? OK, check this piece of weirdness out. "Your skin is too dark! Buy this": (insert brand name here). "Oh, yeah? Well, I think your skin is too light. Buy this": (insert competing brand from same company here). Freaked out, yet? Welcome to my world.
* https://en.wikipedia.org/wiki/Bizarro_World
Posted by
Marie Doucette
Labels:
advertising,
behavior,
brainwashing,
brands,
capitalism,
consumerism,
deceit,
doubt,
economic slavery,
fear-based,
good vs. evil,
human nature,
madness,
selling,
shame,
shopping,
skin color,
skin tones,
the human brain