Showing posts with label profit. Show all posts
Showing posts with label profit. Show all posts

Thursday, September 21, 2017

Leni




Leni Riefenstahl was a major force at St. Martin's Press, the small house that was quickly becoming a midsized one during my apprenticeship. She'd become our shot at entering the grown-up world of bestsellers about infamous personalities from history that give a house prestige and win awards. The attention over a hardcover edition drives sales, and a major hit is something a house can make a profit from for years, which meant everyone who could get involved did so most vocally. 

I was first introduced to her in the art department. One of my friends was jealous that another art director he considered less talented was designing the cover, and in our back-stabbing world of "celebrity" designers, you're only as good as your last cover design. It wasn't lost on me at the time that we mirrored her world of uneasy alliances made in service to art and design, because she'd worked as a filmmaker during Hitler's regime. 

After the hardcover edition went to paperback, my friend finally got to revise the design to meet his standards, and that's when we talked about Nazi Germany; at his computer, while he colorized her cover photo. He told me he could relate to her conversion to fascism (!!) through the carefully fabricated military outfits. "How seductive it must have been to a poor farm kid back then", he said to me as the son of Chinese immigrants who owned a laundry business. The leather boots, those sharp shoulders on the jacket that fit just so...

Huh. That's....eerie, dude. The first "Leni" art director would come out of the closet years later, after dumping his very masculine wife and their adopted Asian baby, before my friend finally came out as ADHD and OCD. On the heels of those twin disclosures, I could finally see what kind of monst...er, person, would be attracted to stage sets full of blond boys in matching military dress, and just like then, I still don't like what I heard as an excuse for genocide through collusion. What horror!

It brought me back to the importance of authenticity, and how very important it is that we tell the truth about our histories, hard as that may be. For my family, we finally got the happy ending we were seeking, not that we had sat around waiting for validation from anyone. My father's family had told us the truth about our Acadian Metis origins as the first generation of Europeans to intermarry with the Micmac people of Nova Scotia, because that's exactly what my dad's East Asian/Native American DNA reflects: the time period of first contact in Canada between 1780-1600s. BTW, my little native percentage showed up as a Yakutian from East Siberia before our ancestors crossed the Bering land bridge many moons ago.

And so it was no surprise to me that I remembered hearing the art directors talk about Leni Riefenstahl's fake autobiography, because it was said she had her birth certificate forged so she could profit from Hitler and the Nazi Regime as an artist. So, that isn't actually in the book? I had to know our culpability. The art director told me the editor wanted it in the epilogue, but he'd been shot down. Well...what is it? "She lied about not being Jewish, and he's Jewish, too." Oh. That's kind of big deal. 

As I wrote this piece to you, I thought about my part in the process when I relieved myself of debt from a honest lifetime spent on basic food, clothing, and shelter, bought at the time with my bargain salary of $19,500/year. I know I've paid it back in full, and then some. 
The real question is: have you? 

Friday, January 2, 2015

Plastic


This year I got some beautiful stuff for Christmas, like floral bouquets, 
a wedding announcement from my dear cousin and his longtime girlfriend that's lovingly designed to be a two-sided keepsake ornament shaped as a pretty snowflake, and some cold hard cash (what any young publisher really needs), along with the usual tepid crap, like plastic cards.

What disturbs me most about it are the gaping vulnerabilities savvy companies use to exploit the mass consumer, and they do so with impunity. Here's a great example: on a recent shopping trip, I thought I expertly calculated my gift card usage down to cents, and I was right. In exchange for my shopping prowess, here's what I got back from my friendly neighborhood (and totally
red-faced, embarrassed) cashier:


https://scontent-a.xx.fbcdn.net/hphotos-xpa1/v/t1.0-9/10882153_10204691649344132_2917320205252537799_n.jpg?oh=150f824456e42a327e1768b93473e49e&oe=5532EBF8
Wow....the a**hole is strong on this card!

That's right, the cheapskate asshole who designed this program for a local supermarket chain will not allow cashiers give back a mere .$36 in coinage to the consumer, you know, in case I went power drunk with my excess riches. Uh, thanks. And so, the average consumer gets tricked into giving cold hard cash to a faceless conglomerate instead putting it where it belongs: in the gift recipients' pocket. Not convinced by mere words? OK, let's do the math together.

For example: one very busy, successful store in my town (I actually LOVE it) sells about 1,000 of these cards in racks by each check out line, and after they're used, they each have a remaining $.36 on them. That's $360.00 profit for them, barring manufacturing costs for printing the card, and distribution to stores. Next up, 10,000 cards in my home county are sold throughout the holiday season. That's $3,600.00 for the company, and not you, the consumer, or your "loved one", and I am being generous with the amounts. Most folks leave a lot more on these types of cards, because it's too much of a pain in the ass to use up the $1 to $2 that's left on them. 

Feel me on this one? Good. I'm trusting that you understand the dynamic here, right? Great! Don't do it again. Bad shopper!  You're actually feeding an industry of crooks. Live and learn, folks, and then let's move forward together, conceptually-speaking. That's all is is.
Thank you.