My publisher recently told me this is THE definitive book on this topic—the one book most highly recommended by mental health care professionals to their patients than any other.
MJF went on to say that it has sold over 1,000,000 copies for other publishers, and has already sold over 650,000 copies for us (hence the cover copy tag-line on the front cover of our edition). Not too shabby for an edition retailing for $12.98, which is actually a "posh" price point for us!
This is a refresher reprinting off our backlist because the older jacket started looking dated. The design mission was fairly simple to meet: clean, emphatic, authoritative without looking stale or stodgy, modern, crisp, stand-out through boldness of colors. We had to avoid imagery since the range of phobias and disorders covered within are too vast to be placed comfortably on a cover.
