Interesting in the sense that I was combating commonly held stereotypes regarding astrology books. There exists in the public consciousness a distrust (or lack of seriousness) in daily horoscopes, a belief I share in varying degrees as well. So, my mission was to try and create a classy, seemingly expert tone to the book. I did this by using actual natal charts as the background art, used by professional astrologers who use a complex system of birth times and planetary alignments, and then a horoscope icon wheel as the centerpiece, which is the more identifiable symbol for horoscopes.
The center wheel is glossy—we used what's called a "faux" spot lam process, which takes a gloss jacket and then, after creating a mask, hits the outlying areas with a matte varnish. It's cheaper than using real spot gloss. That's the real challenge of bargain books; how to replicate and compete with luxury hardcover editions with 1/4 of their budget.
