Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts

Tuesday, August 25, 2015

Spoils of War


http://voc.tv/1jOnjUT

I watch and read a lot of content that isn't specifically designed for me, nor catered to my particular demographic, because it's part of my job to stay au courant of pop culture trends. Like my former job description as an Art Director in Adult Trade book cover design ("You can't judge a book by its' cover" for the umpteenth time. Haha...yes, you can, and you certainly should. That's why we invest so much into it upfront as our most important marketing material: to create enough visual interest on a bookshelf for you to pick it up and want to explore further, because we actually really fucking care about the books we make. But I digress, shit-heel...), people think my job is one thing over the actual reality of it: to be an expert who accurately judges and assesses any type of creative content, in whatever form it takes, in any language or country, on any device, for any audience. 

It's actually a lot harder than it sounds or looks, because you're big hit bestseller may, in reality, be a totally trite and highly repetitive piece of derivative shit for me; one that's almost exclusively driven by slavishly current marketing trends, which is a really bad sign in creative businesses, because if you can't come up with original ideas consistently, you're done. It means some asshole middle manager who is a big nobody has sapped your talent and then gets the pathetic joy of discarding you like you're a used car battery, which is the worst thing that can happen to any artist. You are no longer relevant culturally because you've lost your platform.

With that in mind, I always try to let my friends at the library know what I'm checking out as part of my job, and what I really like, because part of their job as librarians (who are some of the most important people in our audience to market to) is knowing my preferences and suggesting materials to me as recommendations, then talk to me intelligently about it (but really, you, not me, because I already know). We publish almost exclusively to libraries at times, in special Library Editions; maybe large print books for the blind or vision-impaired, or perhaps books designed to handle the rougher climate of a public library's bookshelf by using tougher binding materials manufactured just for them. They know me and my audience here, because I've published books just for them at certain times, or oversaw it as a supervisor at some point in time in my long career.


That's why I read the "Twihard" series to my great displeasure: because my weirdo aunt who is emotionally stuck at 14, due to the severity of her mental disabilities and impairments, desperately wants me to believe that I am just like her, through this obviously fake Christmas "gift" (because hoarders use objects to express their feelings for people....ugh): I'm permanently stuck on stupid with some "hot" vamps involved, just like her. Uh, great. It's a series, right? And so I read the entire series as part of my professional follow-though routine, and because it also became a wildly popular movie series of some of the worst tripe I've even seen marketed to teens, which really pisses me off. And the books really suck, too. Bad writing.

So, when I check out some white men war movies, it's always attached with the caveat that this content may or may not be marketed for me, which is fine, because I'm a grown up, and we might also have the added bonus of making fun of some really bad art at the check-out counter, because librarians are people, too! I digest way too much content that is throwaway junk, but that's no different than any other day for me: it's for you, kid, and not for me. Mommy has very few needs. And so it happened that I saw a string of war movies recently, representing different types of people (loosely drawn from the facts), in the form of wacky expensive movie fiction, which is problematic for a realist like me. If it's tied to actual human beings who exist(ed), then great; my job just got easier by cutting out the rich white man to go directly to the source. Moms also don't need puppet shows that are stand-ins for real people, kids!

"Unbroken" was about some small town guinea who was picked on for being Italian (yeah, me, too), which got him angry enough for his brother to use as an energy in the white man Olympics, in front of Nazi's who yearned to be the purest whitest people ever....uh oh, Dago Boy is in real trouble. And then he is: all of his fancy Olympian skills become fodder for some mentally ill jerk-off who wants to channel his homoerotic energy into breaking an American Olympian cleaning up shit in a Japanese prison camp. Tough guinea wins (we usually do), but he never gets the apology he wants by the mad rich Jap who heads for the hills in embarrassment after the war. Boohoo, bro. No guts, no glory. We women know boys find war games really fucking fun. Would you want to grind sawdust into the scant remains of the flour that you have on ration, while your children starve slowly in front of you? No?! And that was one of the easier WWII scenarios women had, back in the day. You don't want to know about the rest: https://en.wikipedia.org/wiki/Unbroken_%28film%29.

"Lone Survivor" is better: this tough muthafuckin' white boy (https://en.wikipedia.org/wiki/Marcus_Luttrell) pulls through champion-style, too, but with a broken back and a new foreign friend. I like that he manages to rise above the spoils of a typical war by bonding with the villagers who hid him from the enemy, because they realize that the nasty war tribes around them are totally fucking nuts, regardless of nationality, and they would just as easily kill them as that broke-back white boy, because they're right. People are driven mad by war, because video games with real targets (like pregnant women and their nursing children) are really fucking hard to kill, even if you know that they are human smart bombs sent to rip you to shreds. Do you want want to be the person flicking the switch to that electric chair, you monster? (https://en.wikipedia.org/wiki/Monster%27s_Ball)

I know I'm a great warrior who would totally fucking kill you in a knock-down, drag-out battle to the death for survival, but it's a rare thing to have a fair fight, when the righteous wins over evil. What do you do when the sands shift under your feet? Or, how can I be a good guy when I just blew the head off of a defenseless woman? That's the kind of thing that stays with you, man, and sometimes it kills you back at home, where another type of war rages: the one that plays inside your shell-shocked and highly concussed skull, which is what this white boy played in this fucking war movie about how war may turn even your new war friend into a foe, in a heartbeat: https://en.wikipedia.org/wiki/American_Sniper.

Not so glamorous anymore, is it? These actors don't go home to nurse you through the after-effects of your war-induced illness, bro. I do that for you, people in social services do that for you, but this fucking celebrity gets to breeze through a photo op at the local VA, drop a check, and he is gone, gone, gone, girl. Then, the really bad movie starts to play in your head, once again...where will Hollywood be? Nowhere in sight. That's the true spoils of any given war; money you don't get and will never see, while you heart-breakingly watch (by yourself) your son or daughter struggle through yet another series of tremors that the Veteran's supposed benefits package just ran out on, and G-d forbid that they get their hands on that kitchen knife before you do. Who will be there in that room with you? 

Here's a wild guess: it won't be a Bradley Cooper type of actor. The man who helps you pick up the pieces later on will be your real friends, family, neighbors, and community activists. That's who you owe, and that's who I work for everyday, because that's who I am: your friendly fucking neighborhood war hero. But, like, so not with the actual PTSD that's so dramatic on camera, dude. That's, like, totally not cool, you know? Pay me, yo! I'll throw you a real party, man, with no weird gold statues that don't mean jack-shit, either. I promise ;)





Tuesday, June 24, 2014

The Vintage Tee


Still looks fresh!

Back when I was a kid, "vintage" did not apply to fashion trends like denim jeans and old prom dresses. "Retro" was not yet the Bettie Page hipster living in Williamsburg off daddy's dime, working a cheap, low-level design job. Antiques were things our parents bought from old barns upstate, found in dusty attics, or buried in basements with years of wear and tear on them that had to be lovingly and patiently removed. Same thing applied to my clothes. They were mostly hand-me-downs from my older brothers, because my parents bought me clothes a few times a year: right before the new school year started in fall, at Christmas time, and for a December child like me, it was also for my birthday. If I grew a shoe size during the interim, we may have made a special trip to Sears or Buster Brown's, a chain that made Mary Jane's and Oxfords for kids; not exactly "hip" by any means, but such were the times. I did not wear pricey Gloria Vanderbilt jeans in the 80s that became a huge trend almost overnight, because my parents argued that it was a complete waste of time and money to buy something we would outgrow so quickly, and they were right. 


Can't touch this!

So now, when I go through lean times (like the phase I'm currently in), I know what exactly to do, and that does not include tightening the belt on a pair of $500 jeans. Thrift becomes a habit, just like it was for my Depression-Era grandparents with their survival skills, as does the art of searching for what you need among the things you already have. I read an absurd tag line for an article some weeks back that said mending and tailoring old clothes is now back in style in England. Ha! When I was forced through economy to spend some time last year with a family member, I did so with my typical aplomb, along with my inherent sense of style. 

Lo and behold, there among my mom's old stuff in a musty, dark, drippy basement (which I cleaned for her, under her supervision, for a few days straight, wearing plastic gloves as I sorted through the mildewed cardboard and rotting wood), was a box of our old clothes from childhood, and then, like a flash of sunny daylight in the dank depths, there it was: the first ever MTV birthday t-shirt from 1982, celebrating their first year on air (and yes, I did see the first very first MTV video, The Buggles "Video Killed the Radio Star" with my brother after school one afternoon, in total awe) that our dad, who worked in the city for Time Warner Cable, brought home, along with promotional mugs, trade show tote bags, and the latest movie posters. And guess what? You can't buy it anywhere, you fucking hipster.